The following announcement was provided by MORE Advertising:
MORE Advertising, an integrated marketing communications agency recognized for its behavior change and cause-driven campaigns, announced the sale of the company by Founder and CEO Donna Latson Gittens and Managing Partner and President Judi Haber to two of the firm’s senior leaders: Principal of Account Services Megan Palamé and CFO Beth LePage. Palamé is assuming the role of CEO and LePage will serve as COO & CFO. Palamé and LePage have each been instrumental in shaping MORE’s strategy, growth and campaign successes. Selling the agency internally ensures a seamless transition with intact account, creative and operational teams and continuity of key relationships. “As we reflect on the agency’s history and growth, we take immense pride in how our work has advanced important social causes,” said Gittens. “We have always sought to create campaigns that make a meaningful difference by challenging the status quo, empowering communities and helping to encourage positive behavior change.”
MORE has developed and launched campaigns addressing substance use stigma and vaping harms, as well as promoting the use of HIV/AIDS preventive medications and trusted sexual and reproductive health services. The agency secured its largest accounts to date when it was selected to create and lead campaigns for the Commonwealth of Massachusetts to promote adoption of the COVID-19 vaccine.
