The following announcement was provided by MORE:
MORE, an integrated marketing communications agency recognized for its behavior change and cause-driven campaigns, announced promotions and leadership appointments under new CEO Megan Palamé and new COO Beth LePage. The moves reflect the agency’s continued investment in talent and strategy as it embarks on its next chapter after the sale to Palamé and LePage by the company’s founders.
“The sale of MORE marked an exciting milestone for the agency and a continuation of its legacy of being women-owned,” said Palamé. “These promotions are a natural next step in our evolution. We are continuing to grow by welcoming new team members and lifting the people who have helped shape MORE into what it is today.”
Four senior team members were named.
Julia Gould, Vice President, Account Services & Operations – A key member of the MORE team for over 13 years, Gould helps MORE deliver and launch comprehensive multi-touch campaigns with impactful results for the agency’s clients. A trusted partner to clients, she excels in relationship-building, fostering collaboration and trust to ensure long-term success. She has worked closely with the Massachusetts Department of Public Health, Governor’s Council to Address Sexual Assault, Domestic Violence and Human Trafficking, Massachusetts Executive Office of Aging & Independence, and Massachusetts General Brigham and the Red Sox Foundation’s Home Base Program. She has led the state’s most recent COVID and flu vaccine campaigns. Gould holds a bachelor’s degree in marketing communications from Emerson College.
Anna Marie Finley, Vice President, Account Services & Strategy – Finley has been a driving force at MORE for nearly a decade and leads MORE’s account strategy and planning with a social marketing framework, while overseeing the account management team. She has developed, maintained and strengthened longstanding relationships with clients across several state agencies including the Department of Public Health’s Bureau of Infectious Disease and Laboratory Sciences and Bureau of Community Health and Prevention. She is also working with the Vermont Department of Health. Finley holds a bachelor’s degree from Ohio University and a master’s degree in health communication from Emerson College in collaboration with Tufts School of Medicine.
Jacob Parker, Creative Director, Art – A seasoned creative leader, Parker brings expertise in art direction, experience design and creative strategy. He has been lauded for building elegant digital products and telling thoughtful brand stories for clients that include the Massachusetts Office of Travel and Tourism, Massachusetts Department of Transportation, Massachusetts Department of Public Health, New York State Department of Health, Proctor & Gamble, UPS, Staples and Chase. Parker holds a bachelor’s degree in graphic design and marketing from Northeastern University.
Ashley Rappa, Creative Director, Copy – With more than 20 years of experience as a copywriter and brand storyteller, including four years with MORE, Rappa now leads copy and creative strategy across the agency. She has helped drive award-winning work for campaigns including Care That Fits You, RESPECTfully, MassMen, COVID-19 awareness and the statewide Community Behavioral Health Centers initiative. Rappa holds a bachelor’s degree in screenwriting and film from Vassar College.
MORE’s senior team is supported by a talented group of account and creative team members, including both tenured staff and new hires who bring diverse expertise and fresh perspectives. In addition, MORE is strengthened by its project management team and in-house digital team, both composed of highly skilled professionals who are experts in their fields.
“We have built a team that is deeply connected to the mission behind our work,” said LePage. “These team members are people who have earned the trust of our clients and colleagues, and I am excited to see how their expertise will continue to push MORE forward in thoughtful and creative ways.”
About MORE
Launched in 1997 and headquartered in Watertown, Mass., MORE is a purpose-driven agency dedicated to inspiring social change through communications and partnership. MORE develops and launches inclusive, meaningful campaigns and brands to influence behavior change and empower communities. MORE is women-owned, certified by the Massachusetts Supplier Diversity Office and the Women’s Business Enterprise National Council, and is a member of the Social Marketing Association of North America. For more information, visit www.moreadvertising.com.